Korean Cosmetics: The New Trend In The Beauty Industry
January 20, 2010 by Tyron Winston
Filed under Skin Care
Korean cosmetics are a popular in Asia and quite impressively, they are seizing the Western lands as well with similar accolade.
Visit a beauty shop and Korean cosmetics can never be omitted. Their prominence goes beyond the Korean borders. With the widespread fame of Korean pop culture, Koreans’ influence on other people has taken a long way – from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still young in the market, but they have been taken on so warmly that their counterparts have been dramatically challenged. In fact in 2009, Korea’s cosmetics industry grew by 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more attractive to beauty aficionados. They are fabulously and fashionably packaged that women are so drawn to them. This form of packaging is believed to be higly necessary for fashionable women.
The high spendings on cosmetics and skincare products in Korea are never a question as being physically gorgeous is a big deal to South Koreans. And because they have form of set the criteria for what beauty should be – fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, imitating them.
You can see how a deal of Asian women are going gaga for over Korean products. One evident edge of Korean cosmetics over their counterparts is the price. Apparently, Korean cosmetics are cheaper than other top Asian and Western brands yet promise the same or even better results. Furtheremore, Korean cosmetics are cheap as they follow a simplified distribution scheme (from headquarters straight to distribution outlets) thereby minimizing operational costs.
Korean cosmetics have established their niche all through outthe world so that Korea’s image has gone from kimchi to everything.
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